Build Pricing Power. Keep the Clients You Love.
(Even if raising prices scares you)
In 3 days, we develop your custom plan to create the leverage and confidence to attract and keep the right clients at higher prices.
I'll assess your pricing power gaps and determine if I can help.
Trapped in the Low-Price, High-Stress Cycle
You're working more hours than you want, for less profit than you deserve.
Endless client calls. Weekend work that bleeds into family time. That constant stress of wondering if you're charging enough to make it all worthwhile.Most firm owners think the solution is finding more clients or working more efficiently.But you're solving the wrong problem.The quickest way out isn't working harder - it's building pricing power.The firms with the best lifestyles aren't the busiest ones. They're the ones who cracked the code on charging premium rates for the same work.Every month you wait, you're leaving profit on the table and reinforcing the habit of underpricing.Confidence doesn't come from guessing.It comes from having the leverage, client mix, and pricing structure that make higher prices stick.
The Firm Pricing Reset
A 3-day strategic engagement to build your custom, math-backed plan
Most firm owners know they're underpriced, but raising fees feels risky.The Firm Pricing Reset changes that. In 3 intensive days, we:🔍Diagnose where your pricing power is breaking down
⚙️Build your custom repricing strategy
🗺️Map a safe rollout so you can take action with confidenceYou'll leave with a clear, actionable plan you can implement immediately.It starts with a strategic Pricing Power Assessment — a 20-minute conversation to see if this engagement is right for your firm.If it is, I'll walk you through exactly how it works. If not, you'll still leave knowing where your pricing power is weak and how to improve it.
Find out if the Firm Pricing Reset is the right fit for your firm.
How It Works: 4 Steps to Pricing Power
Step 1 — Pricing Power Assessment (Free)
A short call to see if the Reset is a fit for your firm.
No pitch. No advice. Just a few questions to make sure I can help.Step 2 — Deep-Dive Diagnostic
We walk through every question together.
You talk, I listen — and build the foundation for your plan.Step 3 — Opportunity Map
I show you where your pricing power is weakest — and where you can move safely.
The plan is built around your numbers, not guesswork.Step 4 — Tactical Rollout Plan
You’ll leave with a custom pricing strategy, rollout calendar, and risk-proof scripts.
No fluff. Just a plan that works.
What You’ll Walk Away With
By the end of your Reset week, you’ll have:✅ A pricing strategy built around your actual numbers✅ Clear next steps — who to reprice, upgrade, or exit✅ Confidence to act without guessing or gambling✅ A simple path to better clients, higher margins, and more control✅ Bonus: Proven calculators and scripts used by top firms to unlock 20–50% more profit
Who’s Behind the Firm Pricing Reset?
I’m a Certified Pricing Professional who’s worked inside accounting firms and pricing strategy.
I’ve seen firsthand how undercharging traps great firm owners in low-margin chaos.This isn’t theory. It’s a short, structured engagement to help you reprice safely, serve better clients, and take home more — without dragging it out.